Carpathian Rural Tourism
Social Enterprises and Community Development in Rural Areas Workshop
Social Enterprises and Community Development in Rural Areas Workshop
May 6th – 11th, 2019 Uherce Minerale, Poland
Within the Cooperation of V4+ rural tourism actors through social and digital innovation project.
The workshop will be available for 25 participants: for students and for young entrepreneurs from Hungary, Slovakia, Czech Republic, Poland, Serbia, Romania and Ukraine. The participation is free of charge but previous experience in community development, in NGO projects, in enterprises on in family related businesses is required. Transportation cost can not be reimbursed or covered by this project.
Planned Programme and Contents
During the event Participants will have the possibility to improve their services through interactive, tailor-made exercises and with the help of the facilitators, experts during individual consultations they will implement their social entrepreneurships’ business model and plan. Entrepreneurship is considered a central force of economic development, as it generates growth and serves as a vehicle for innovation and change. This workshop will be a capacity building programme that provides skills and support systems for a new community of social entrepreneurs. The workshop will bringing together about 30 social entrepreneurs from them to capacity builders. The idea is to encourage development of rural social enterprises strengthening cross-sectoral collaborations to sustain community development.
Extended deadline! Apply here: https://goo.gl/forms/t3bBfSanyCpxWWoi2
1st day: Monday, May 6th
10:00 – 12:30 Team building, ice breaker for the experts
12:00 – 14:00 Registration and Lunch
14:00 – 16:00 Presentation of the participants – be prepared to present your project in 4 minutes, yourself, your mission and your project.
16:00 – 16:30 Coffee break
16:30 – 18:30 Social enterprise, expert: Milena Milošević Micić
Importance of social enterprises to rural communities, types of social enterprises within a rural landscapes, governance and funding complexities, the importance of networking. Case studies and examples. Based on your understanding of the problem, what is your theory about which actions and resources will lead to the results you want to achieve?
19:30 Dinner
2nd day: Tuesday, May 7th
7:30 Breakfast
8:30 – 10:00 Developing a business plan I., expert: Ágnes Szabó-Diószeghy
PROBLEM: Why is it important? • What is the scale? • What are the contributing factors? • What are the root causes?
OPPORTUNITY • Why is it solvable? • What other approaches have been tried and what are their results? • What would the world look like (your vision) if you solved it?
10:00 – 10:30 Coffee break
10:30 – 12:00 External factors, circumstances and risks, expert: Ágnes Szabó-Diószeghy
What is around us? Situation? The needs and niches
Risks: What could go wrong?: – Contextually – Strategically – Programmatically – Financially – How will you mitigate these risks? – Raise and address key risks but do not overdo it
12:00 – 13:30 Lunch
13:30 – 16:30 Revenue Model, expert Mátyás Szabó
At start-up stage: • How much start-up capital do you need? • What sources are available to provide seed capital? • How will you spend it? • What is your burn rate? • How will you acquire capital to go to the next level? • How will you fund scaling the organization?
16:30 – 17:00 Coffee break
17:00 – 18:30 Revenue Model – key elements: expert Mátyás Szabó
Revenue mix – contributed and earned Identify fixed and variable costs of operating your model • Cost structure – what is your unit cost and how does growth affect it • Cash flow projections and income statements (3 – 5 year) • Sustainability – good and bad projects die when cash ends—pay attention to cash
19:00 Dinner
3rd day: Wednesday, May 8th
7:30 Breakfast
8:30 – 10:00 Participants’ business plan I. (3,5 minute/ participant)
10:00 – 10:30 Coffee break
10:30 – 12:00 Ecosystem: expert Monika Ochwat – Marcinkiewicz
What are the rules of the game (i.e., regulatory, tax, political)? • What is the market need and size of the opportunity? • Competitive landscape: what other approaches to solving the social problem have been tried? Concurrence Analysis – What have been the experiences of other service providers? – What is distinctive about your approach and organization? – How much money flows to your ‘issue’ annually from all sources and how is it distributed? – How will you capture existing dollars or attract new resources?
12:00 – 13:30 Lunch
13:30 – 15:00 Target Group Analysis – expert: Milena Milošević Micić
Where are they? Who are they? Business based characteristic. How to research and mesure?
15:00 – 15:30 Coffee break
15:30 – 17:00 Messaging and communication expert: Milena Milošević Micić
What is your message? • How do you talk about the problem and solution? • What stories can you tell and show; what examples can you share? • How do you talk about your team? How do you communicate it?
17:00 – 17:15 Coffee break
17:15 – 18:30 Measurement and evaluation, expert: Monika Ochwat – Marcinkiewicz
Create a measurement and evaluation/data system and culture • How will you assess your organization’s effectiveness in achieving its mission • Indicators should link back to your mission, theory of change and strategy – Just enough indicators, and no more: i.e., the critical ones – Adapt measures and process to the stage of the organization – Set and measure interim milestones on the way to longer-term goals – Use measures to improve your program and organization
19:00 Dinner
4th day: Thursday, May 9th
7:30 Breakfast
8:30 – 19:00 Study trip to be confirmed
5th day: Friday, May 10 th
7:30 breakfast
8:30 – 10:00 Participants’ business plan II.
10:00 – 10:30 Coffee break
10:30 – 12:00 About the organization: Milena Milošević Micić, Mátyás Szabó, Ágnes Szabó-Diószeghy
HR – team and board. What about your team and board makes it likely you can execute this plan? The measurable increase in impact based on the spread of a practice, program or process • How will you scale using one or more of the following: – Grow the organization, launch more sites – Replicate your model using other organizations – Create a social movement – Organize collective action – Change government policy and practice • Considerations of scale: – How do you maximize the value you are trying to create? – How do you balance the “speed of scaling” with program quality to optimize social value creation?
12:00 – 13:30 Lunch
13:30 – 16:00 Presentation of the participants of their business in row, tailor made individual consultation – invited chair expert to be confirmed, feedback from all the experts
16:00 – 16:30 Coffee break
16:30 – 18:00 Presentation of the participants of their business in row, tailor made individual consultation – chair……invited expert . , feedback from all the experts
19:00 Dinner
6th day: Saturday, May 11 th
7:30 breakfast
8:30 – 10:00 Presentation of the participants of their business in row, tailor made individual consultation – chair…invited expert……, feedback from all the experts
10:00 – 10:30 Coffee break
10:30 – 12:30 Presentation of the participants of their business in row, tailor made individual consultation – chair…invited expert……, feedback from all the experts
12:30 – 13:30 Lunch
Saying goodbye.
Visegrad Fund covers the workshop costs for participants.
The workshop is held by the following experts:.
Milena Milošević Micić, Serbia: Milena Milošević Micić works as a Senior of the Homeland Museum of Knjaževac. For the past 16 years she has been working on the development of the museum programs, projects and collections as well as in management and promotion of museum’s work with a main goal to develop new role of the museum in the local community. She believes that museums are public spaces open for everyone, forums for open dialogs or debates, places of unique values of common heritage. She is a member of ICOM, Serbian Museum Association, and proud member of the Balkan Museum Network’s Steering Board and Access Group
Monika Ochwat – Marcinkiewicz, Stowarzyszernie Ekopshycologia Association, Poland: Psychologist, trainer, Carpathian convention specialist. Many years of experience in coordinating projects [e.g. 1. Building a Coalition for Sustainable Development of the Carpathians. 2. Green Carpathians Portal. 3. Nature is the future of the Carpathians. Small grants – big changes. 4.; 5. Identification, protection and promotion of the heritage of the Carpathian]. 6. Carpathian Partnership “Carpathians our home” active partner of civil dialogue” [2011 – 2014]. Carpathian convention specialist: 1. Support for sustainable development of the Carpathians through an environmentally friendly tourism [2009 – 2010]; 2. Carpathians Unite – mechanism of consultation and cooperation for implementation of the Carpathian Convention [2012 – till now]. Co-author of publications: “Guide for waste management in mountain areas, “Environment Friendly Tourism. Guide implementation in the Polish Carpathians”.
Mátyás Szabó, Hungary: Economist and Ph.d. in rural development, working in this field on several level (Local Action Group, Regional, Central-National and EU) in the implementation and planning. Lecturer of the Corvinus University Budapest. Expert of project and time management. Worked with several grant and spent 1 year in Bonn, Germany in the Federal Ministry of Agriculture and Food. Has the aim to make as more complex development as possible in the rural areas. Father of two children.
Ágnes Szabó-Diószeghy, Humtour LLC., Hungary : Experience in project management in national and international projects regarding ecotourism.She holds a M.Sc. Degree in “International Relations, Policies of the European Union”. International courses on social entrepreneurship and community development.Founder and CEO of the Humtour LLC. which aim is to introduce special local traditions and cultural heritage in the rural areas through community-based and sustainable touristic programs. Participating in international networks (UN Environment – Carpathian Convention, EURAC Research). Editor of the „How to Attract Tourists – Ecotourism handbook for rural handicraft entrepreneurs”
Vitezlav Vitkovic , Association of Rural Tourism and Agritourism, Czech Republic : Vitezlav is owner of a 10 rooms guesthouse, Apartmány Kocourek in the rural areas of the Czech Republic, Kocourovy Lhotky and he gained 15 years of experiences in the tourism sector working for his county council destination departments. He is qualified and experienced in the area of rural tourism as well as in the mass tourism.
To get more information about the project, please visit the project website: http://carpathianruraltourism.humtour.com/
Social Entreprises and Community Development in Rural Areas Workshop, Uherce Minerale, Poland
06/05/2019—11/05/2019
Entrepreneurship is considered a central force of economic development, as it generates growth and serves as a vehicle for innovation and change. This workshop will be a capacity building programme that provides skills and support systems for a new community of social entrepreneurs. The workshop will bringing together about 25-30 social entrepreneurs from them to capacity builders. The idea is to encourage development of social enterprises strengthening cross-sectoral collaborations to sustain community development.
for local handicraft entrepreneurs and rural tourism actors
in the field of tourism development within the Cooperation of V4+ rural tourism actors through social and digital innovation project
CALL FOR Application
Are you a local handicraft entrepreneur? Are you a rural tourism actor?
If you would like to apply for the workshop, please follow us on Facebook and come back to this site soon for the detailed program and registration. Thank you!
